» M-Commerce (Mobile Business): Mobile communication is one of the most promising markets today. Today’s market is a prepaid market. The average usage per prepaid user is RM70 per month. As at 2006, there were about 18.5 million prepaid users. It is the mobile devices that have turned mobile communications into a mass market. Total m-commerce spending will amount to USD200 billion this year. » Malaysia's Mobile Industry: Mobile communication is one of the most promising markets today. The number of mobile phone users around the world is keep increasing. It is the mobile devices that have turned mobile communications into a mass market. Today’s market is a prepaid market. The average usage per prepaid user is RM70 per month. As at 2006, there were about 18.5 million prepaid users.
» Malaysia's Mobile Industry: Mobile data is one of the fastest growing segments in the communication sector. The participation of media companies as content providers contribute positively towards the development of Malaysia’s communications and multimedia industry. In Malaysia, mobile messaging-short messaging service (SMS) is apparently paving the way for other data applications. The second largest revenue contribution from data services is believed to be the mobile information and entertainment application segment. Malaysia's prepaid market is booming over the years. Prepaid subscribers represent 86 per cent of the total 12.6 million mobile subscribers in Malaysia. Prepaid subscriptions have been growing steadily since its introduction in 1998 and, since December 2003, another 4.7 million prepaid subscribers were added. » Mobile Phone Subscribers in Malaysia
No. of Subscribers
Market Share
6.2 million
40%
5.33 million
38%
3.2 million
22%
» The Potential Market: With 18.5million mobile subscribers in Malaysia, 17% of the mobile subscribers are between 16-35 years old,living in urban areas and earning above RM1,500 per month. They are the potential target of the market. » What is great about this business?
